FIND IT FUND IT FLORIDA
Building Brand Identity for Local Hospitality II
- School:
- Immokalee High
- Subject:
- Entrepreneurship
- Teacher:
- David Stehlin
- Students Impacted:
- 75
- Grade:
- 9-12
- Date:
- July 14, 2024
- Deadline:
- October 31, 2024
0% Funded
Only $1,500.00 Needed
Goal
As we continue to build upon the success of our school's Travel and Tourism program, our goal is to increase our success rate of our students' earning Cambridge credit AND provide additional opportunities for our students to earn the AICE diploma for college/university. Additionally, we would like for our Travel & Tourism students to have the opportunity to collaboratively work toward better understanding essential business skills such as: creating a brand identity, serving as brand ambassadors, and setting team goals.
Category
School supplies - Markers, paints, paper, crayons, clay, pencils, sharpies, modeling dough, etc.
What will be done with my students
Our AICE Travel & Tourism students are responsible for creating small teams who will create, plan, manage, and evaluate a local tourism event. One component of this project that spans the majority of the academic year is that the teams need to create a brand identity for marketing and customer service. By acquiring the needed funding, we will be able to provide a uniformed shirt that will help to identify each student as a brand ambassador of our school's program when managing their events and any community activities that our program participates in.
Benefits to my students
Now that our school's program has grown beyond a couple of small teams, the funding required to provide these uniformed shirts has increased significantly. We have found benefits to students wearing these customized shirts which include: recognition of local businesses of our students and appreciation for our students' conduct within the community AND we have found that this has helped students to fully grasp the concepts of teamwork, brand identity, and community interaction. As this is an AICE course, we have also noticed overwhelming success at students earning both AS (one-year credit) and A Level (two-year credit) for including images and discussions of their uniformed shirts in the year-long portfolio that they eventually submit to Cambridge in April.
Budget Narrative
The apparel will be purchased from a local vendor and are estimated to cost approximately $20 per unit. This includes the customization of adding our program’s image on the lapel of each item.
Items
# | Item | Cost |
---|---|---|
1 | 75 uniformed shirts | $1,500.00 |
Total: | $1,500.00 |
0% Funded
Only $1,500.00 Needed
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